I enjoyed this rant. I totally agree. I do not feel as if my favorite shows are in good hands. Far from engendering confidence in the HBO brand, I now fear a large helping is shit sandwich is coming.
I couldn’t agree more, Ross! With all the marketing mishaps I see these days I wonder how these people make it to the top and their opinions are respected enough to be pushed through to the consumer. It’s all out of touch executives that have no idea how to market or make business moves.
I get your sentiment, but not sure I completely agree. They aren't keeping HBO as the name for the exact reason you're confused about it. HBO carries with it prestige brand. People know that. But Max is about to be flooded with a lot of trashy content. They don't want to risk devaluing that brand trust with HBO by putting all the Discovery slop under an HBO name. Then we could look up in 10 years and people no longer associate HBO with prestige because they're used to seeing all of the Discovery junk in their. Removing HBO from the name and creating an HBO tile within the APP takes away that risk. And the HBO stans like you and me will just go click on the tile to get to our HBO content.
But nobody watches a non-Netflix show on Netflix and says, “Hey, wait a minute! This wasn’t made by Netflix! I feel the Netflix brand is being muddled and confused in my tiny peanut brain!” That is not a thing, yet it is clearly one of the things that led Warner Bros. Discovery executives to decide they want to name their streaming platform Max like it’s a pet cat.
My personal experience with friends who aren't obsessively online would say the exact opposite. They assume any exclusive original show on HBO Max is an HBO show, which is not actually the case in reality.
I'm not really talking about examples like Breaking Bad being on Netflix. I know no one confuses that. I'm talking about future "Max Originals" or "Discovery" branded shows that will be exclusive originals on Max, but aren't made by HBO proper. I'm not even sure I would personaly support the rebrand to Max if I were involved, I just think it's a relatively reasonable decision that doesn't deserve the dunking it's getting online.
It seems to me to be the opposite. That they are already being deceitful and muddying the waters by announcing a new GOT spin-off (presumably an HBO prestige show in the existing franchise) along with a “Max Original” Harry Potter series, leading people to believe it is also a HBO prestige show, but I don’t think it actually is that. I kind of doubt there will be an HBO tile.
Idk this is kind of exactly my point? The HP series is the example that was rattling around in my head when I wrote this post. They want to be able to have "Max Originals" that don't cross wires brand-wise with the HBO prestige brand.
I enjoyed this rant. I totally agree. I do not feel as if my favorite shows are in good hands. Far from engendering confidence in the HBO brand, I now fear a large helping is shit sandwich is coming.
I couldn’t agree more, Ross! With all the marketing mishaps I see these days I wonder how these people make it to the top and their opinions are respected enough to be pushed through to the consumer. It’s all out of touch executives that have no idea how to market or make business moves.
Well said Ross!
You nailed it, Ross!
I get your sentiment, but not sure I completely agree. They aren't keeping HBO as the name for the exact reason you're confused about it. HBO carries with it prestige brand. People know that. But Max is about to be flooded with a lot of trashy content. They don't want to risk devaluing that brand trust with HBO by putting all the Discovery slop under an HBO name. Then we could look up in 10 years and people no longer associate HBO with prestige because they're used to seeing all of the Discovery junk in their. Removing HBO from the name and creating an HBO tile within the APP takes away that risk. And the HBO stans like you and me will just go click on the tile to get to our HBO content.
But nobody watches a non-Netflix show on Netflix and says, “Hey, wait a minute! This wasn’t made by Netflix! I feel the Netflix brand is being muddled and confused in my tiny peanut brain!” That is not a thing, yet it is clearly one of the things that led Warner Bros. Discovery executives to decide they want to name their streaming platform Max like it’s a pet cat.
Everyone already knows if the HBO static doesn’t come on before the show or movie, it isn’t HBO.
My personal experience with friends who aren't obsessively online would say the exact opposite. They assume any exclusive original show on HBO Max is an HBO show, which is not actually the case in reality.
Definitely a part of the argument. I don't necessarily disagree.
I'm not really talking about examples like Breaking Bad being on Netflix. I know no one confuses that. I'm talking about future "Max Originals" or "Discovery" branded shows that will be exclusive originals on Max, but aren't made by HBO proper. I'm not even sure I would personaly support the rebrand to Max if I were involved, I just think it's a relatively reasonable decision that doesn't deserve the dunking it's getting online.
It seems to me to be the opposite. That they are already being deceitful and muddying the waters by announcing a new GOT spin-off (presumably an HBO prestige show in the existing franchise) along with a “Max Original” Harry Potter series, leading people to believe it is also a HBO prestige show, but I don’t think it actually is that. I kind of doubt there will be an HBO tile.
Idk this is kind of exactly my point? The HP series is the example that was rattling around in my head when I wrote this post. They want to be able to have "Max Originals" that don't cross wires brand-wise with the HBO prestige brand.
I so hope you are right!